Agenda Setting Theory Essay examples - 950 Words

GlFinal Exam Essay 2 1) Define and illustrate (i.e., give examples of) agenda-setting theory. How might a president try to use the media’s presumed agenda-setting powers near election time? In other words, might it behoove a president to take (or threaten to take) certain highly dramatic actions-especially concerning foreign affairs- just before an election that will impact strongly on the power of his/her political party? If so, what actions might a president be likely to take and under what circumstances? (For example, would the likelihood of taking such actions depend on how the economy is doing? Explain. Would it matter whether business scandals, the budget deficit, crime patterns or a previously initiated war were detracting from†¦show more content†¦As for the President Utilizesing the media’s dramatic emphasis on the economies downward spiral, a President or presidential candidate would likely focus his media use in a positive way. He can use the valence principle, as far as ensuring to discuss the topics being targeted by the media in his favor. As I mentioned earlier, if the media is negatively discussing an issue, the President can try to turn things around, so that he can get the people on his side. As we all know, there are multiple ways to view the media and see what events are happening in the world around us. Being that we as Americans are in a recession, a President or candidate would probably want to steer away from supporting corporations or businesses that are hording taxpayers money over oil spills, environmentally hazardous accidents, or natural resources being wasted away. What I’m trying to say is that, in a presidential speech, or campaign speech, taking the supportive side of something that is worsening our economic state would hurt the chances of a successful presidency. For example, if a President wanted to persuade us to support his new healthcare proposal, he would likely manipulate the medias impact on our views by displaying and airing various commercials and programs which bring light to certain hospitals, or health policies rise in providing wider more sufficient care to certain families withoutShow MoreRelatedThe Agenda Setting Theory On The Public Agenda1076 Words   |  5 Pageshistory of the agenda-setting theory goes back over 50 years to when it was introduced in a 1972 edition of Public Opinion Quarterly by Drs. Maxwell McCombs and Donald Shaw. It was first developed as a means of studying the 1968 American presidential election as it relates to the most important issues determined by the news media and the most important issues determined by the 100 residents of Chapel Hill, North Carolina (McCombs Shaw, 1972). Still relevant today, the agenda setting theory explains theRead MoreMedia and The Agenda Setting Theory1337 Words   |   5 Pagespresumed innocent jeopardized by the media but also their assumed right to a private life is put into question. Agenda Setting Theory Agenda Setting Theory refers to the media’s ability to influence the significance of topics to the public. Agenda setting allows for the establishment of public awareness to issues made relevant by media. There are two assumptions underlying the agenda-setting theory (McCombs Shaw, 1972). Firstly, the media’s portrayal of an event does not necessarily reflect reality; ratherRead MoreAgenda Setting Theory - Introduction2974 Words   |  12 PagesIntroduction Agenda Setting Theory is first developed by Professor Maxwell McCombs  and  Professor Donald Shaw  in their  Chapel Hill study  in 1968. The agenda setting theory is separate into three parts which is media agenda, public agenda and policy agenda. Agenda setting theory is defined as the power of news media whereby mass media set an agenda which will influences the public which is called as public agenda by highlighting the issue frequently in media. Therefore the main effect of media in agenda settingRead MoreAgenda Setting Theory And Social Media1317 Words   |  6 Pages2015 Agenda-Setting Theory and Social Media The agenda-setting theory states that the media influences what people choose to think about. The theory emerged from communication studies and focuses on mass media and setting the public agenda. In the seminal article, McCombs and Shaw (1972) found a high correlation between media agenda and the public agenda through content analysis of a local election. The theorists wanted to discover what types of people are most susceptible to the media agenda throughRead MoreAgenda Setting Theory And Social Media s Influence2238 Words   |  9 Pages Agenda Setting Theory Social Media’s Influence Alicia Murray Kennesaw State University Abstract The creators of the agenda setting theory, Dr. Maxwell McCombs and Donald Shaw, say that Watergate is the most faultless example of how the agenda setting theory can heavily influence the mass media. The Watergate issue caught fire after months on the front page of The Washington Post because McCombs and Shaw believe that the â€Å"mass media have the ability to transfer the salienceRead MoreAgenda Setting Theory Of The United States Government And Its 300 Million Inhabitants Essay1742 Words   |  7 Pagespolitics, interpersonal communication, and the mass media.   How does a specific item gain or lose momentum in this discussion?   Agenda Setting Theory attempts to describe the forces dictating the perceived importance (salience) of specific issues, occurrences, or values by individuals (McCombs Shaw, 1972, p. 177; Shaw, McCombs, Weaver, and Hamm, 1999, pp. 2-4). Agenda Setting Theory describes how the mass media affect the public salience of issues, especially those of political importance, through theRead MoreCommunication Theory : The Agenda Setting Theory1326 Words   |  6 PagesCommunication Theory Case Study Vidya Naidoo 5073 Communication Design Theory - Assignment Two Introduction: In this case study I will be analysing the Agenda Setting Theory of Communication proposed by Maxwell McCombs and Donald L. Shaw in 1972 in relation to the Cosmopolitan Australia magazine cover, Katy Perry issue 2014. Analysis of communication theory: The agenda setting theory by Maxwell McCombs and Donald Shaw states that the ideas of the public in the modern world are constructedRead MoreThe Agenda Setting Model Can Guide The Public Opinion And Mass Communication1464 Words   |  6 Pagesthe agenda setting. The agenda setting model can guide the public opinion and mass communication about some social or political issues. Different with media effects model, the media effects more like to telling people how to think, however, the agenda setting model is successful in telling people what to think about. In a general way, agenda setting theory was constructed in the environment of traditional mass media, and the purpose is to study traditional mass media. About the visual agenda settingRead MoreThe And New Zealand Media Essay1329 Words   |  6 Pagescertain stories; also known as ‘Agenda Setting’. New Zealand and America interpret news completely differently, what is important in America may have zero relevance to New Zealand media and vis versa. Agenda-setting is more obvious in the New York times, they report on specific events to endorse and highlight events or issues in an attempt persuade their audiences how to think and feel about the stories. Whereas New Zealand news outlets have a less hidden agenda, trying to remain unbiased in theirRead MoreHow Media Influences The Minds Of All Who Consume It1569 Words   |  7 Pageshave differing theories on how the media influences the minds of all who consume it, and it is impossible to tell which theory is correct. However most theorists agree that one theory may fit one audience member, but not the other. For example, one viewer watching a program such as 60 Minutes or A Current Affair may believe everything being said wholeheartedly and without interpretation, however another might be skeptical or decide to research the story for themselves. The three theories that are prominent