Continuous teacher professional development through collaboration

The School as a Learning EnvironmentIntroductionA positive procurement condition can be portrayed as a domain in which a network of researchers staying of children and adults cooperate to gracefully, advance and draw out their ain and each other ‘s securing ( Barth, 2001:31 ) . In this article the essayist, pulling from proficient involvement with an Irish elementary school setting and referencing to applicable writing, will draw the cardinal highlights of schools that are sure learning situations. It will be laid out how reverted driving influencing all school personnel ; providing understudies with a voice sing school approaches and their ain securing ; a physical domain which empowers and energizes larning ; progressing continuous educator proficient advancement through coaction ; and steps to influence all guardians in the organization of the school and in uplifting their children ‘s, and through the technique their ain, larning are cardinal highlights of schools that are sure learning situations. It will other than be featured how factors, for example, restriction to adjust among school powers, broken staff connections and ongoing Irish Government arrangements are regular checks to increasing such environments.Teacher LeadershipWith a constantly expanding outstanding task at hand and obligation â€Å" the requests and difficulties of prima schools are just exorbitantly extraordinary for any one individual ( the head ) † ( Stoll, 2009:122 ) . As Barth ( 2001 ) notes chiefs need help in â€Å" convey throughing this outlandish occupation portrayal † ( p. 84 ) . One potential answer for this situation is lapsed driving whereby instructing staff are given driving capacities and obligations in the running of the school. Much has been written in instructive writing suggesting this commitment of educators in driving capacities ( Callan, 2006: 214 ; Harris, 2008:31 ; Sergiovanni, 1992 ; Stoll and Fink, 1996:52 ; The Teaching Council, 2010 ; Tuohy, 1999:166 ) . Cases in which teachers can take incorporate take separating in the innovative movement of a school vision and related arrangements, deciding course of study for the school, arranging and prima staff improvement exercises, indicting in judgments about how financess ought to be assigned and connecting new educators ( Barth, 2001:88 ) . The essayist ‘s school has begun this method of teacher pioneers with more noteworthy obligation being provided to the in school guidance crew, which comprises of educators who hold Posts of Responsibility, sing conclusions about school strategies, yet this is only a first measure each piece with the end goal for schools to achieve maximal great outcomes â€Å" all educators must take † ( Barth, 2001:85 ) . This instructor driving can take to a positive procurement condition in army ways. It can help to delay and advance teacher committedness and intention to the school as they are engaged with doing judgments which influence them ( Fullan, 2003:38 ) , which can other than elevate educators to change their schoolroom design which is critical to class improvement ( Fullan and Hargreaves, 1991:23 ) . This driving capacity can fix educators for the capacity of boss rather than out of nowhere puting them ill-equipped into this spot in this manner in their calling ( Fullan and Hargreaves, 1991:20 ) and empower these instructor heads to larn as they can larn through the encounters of driving ( Barth, 2001:82 ) . It has been contended that if teachers are given driving capacities they in curve will gracefully driving capacities for understudies transforming the school into an increasingly vote based condition with less subject occupations and higher understudy achievement ( Barth, 2001:80 ) an d that better conclusions are made as an outcome of dispersing assurance doing sing school issues, for example, subject processs and expert improvement ( ibid:82 ) . This driving capacity other than adds grouping to the teacher ‘s work and can empower them to follow up on the lives of adults each piece great as understudies ( ibid:83 ) . Sharing driving can other than empower the chief to go a researcher in this obtaining condition as he can larn through coaction with these educator heads ( Fullan and Hargreaves, 1991:122 ) . As Barth ( 2001 ) notes â€Å" A school progress neighborly to across the board driving will be a school human advancement accommodating to broad securing † ( p. 81 ) .Pupil VoiceEqually great as providing teachers with more prominent obligation through driving capacities another cardinal element of a positive securing condition is one in which understudies are given more prominent obligation by allotting them a voice sing school strategy and their ain obtaining. The United Nations Convention of the Rights of the Child ( 1989 ) states â€Å" States Parties will ensure to the child who is fit for sorting out his or ain positions the option to show those positions uninhibitedly in all issues affecting the child aë†â ¦ . † ( Article 12 ) . Irish Policy perceived this privilege with the distribution of the National Children ‘s Strategy ( 2000 ) which plans to make â€Å" An Ireland where children are regarded as youthful residents with an esteemed part to do and a voice of their ain aë†â ¦ . † ( Department of Health and Children, 2000:10 ) . A conspicuous setting for children to apply this voice is sing their school encounters as an outcome of the huge piece of their lives they spend in school ( Devine, 2004:112 ) . Open doors for understudies to be given this voice in school remember influencing them for building and take separating in their ain procurement by providing input to teachers on exercises sing how understudies scholarly and ways the educator could do the exercise progressively eager or satisfying ( Claxton, 2008:157 ) and by puting up student chambers to talk school strategies and processs ( McLoughlin, 2004 ) . This voice can even travel each piece far as learning educators as Barth ( 2001:3 ) depicts a school wherein understudies give guidance to teachers sing data imparting designing achievements. This essayist ‘s school has started the strategy of providing this voice to understudies through the constitution of the Green Schools Committee where student delegates from each classification meet on a hebdomadal balance to talk school ecological processs. Providing understudies with this voice can make a positive procurement condition in a figure of ways. The positives of giving understudies opportunities to loan to class arrangements, for example, the codification of conduct are laid out by the National Education Welfare Board ( NEWB ) seeing that: Understudies are bound to back up a codification of conduct when they have assisted with creating it. Connections of trust among teachers and students can turn through the methodology ( NEWB, 2008:16 ) . Childs can other than larn achievements of hearing, negociating and get offing contrasts through dynamic fight in a cultural setting ( NEWB, 2008:16 ) . Providing understudies with this voice can activate them to come to class by demoing them that both they and their assessments sing judgments that influence them issue ( Stoll and Fink, 1996:139 ) . It shows kids that the school will deal with them appropriately as Devine ( 2004:122 ) notes kids feel that schools treat them cowardly when schools bar their positions. Youngsters ‘s capacity to larn about issues, for example, majority rules system, justness and comprehensiveness can be made increasingly solid as children experience these rights chief manus through example and commitment ( Devine, 2004:124 ) . In his overview of an understudy chamber set up in an elementary school McLoughlin ( 2004:132 ) noted positive securing results for the understudies included including felicity and pride as an outcome of being included, a fee ling of having a place, expanded affirmation and a turning feeling of organization with school powers. Claxton ( 2008 ) takes note of that puting up understudy boards to talk issues of existent significance empowers members to â€Å" cognize that what they realize by attempted these issues will work them great in ulterior life † ( p. 149 ) .Resistance to ChangeIn request to incorporate these nearly new builds of teacher driving and student voice as delineated above schools need to show signs of improvement of the normal impediment of restriction to modify. As Eisner ( 1992 ) notes â€Å" It is a lot simpler to change instructive strategy than to adjust the manners by which schools map † ( p. 610 ) . This resistance can emerge out of teachers and chiefs. This restriction to adjust is an impediment to increasing a positive obtaining condition as Stoll and Fink ( 1996 ) note: A school is either bettering or it is securing more regrettable. It can non stop since its setting is constantly modifying ( p.42 ) . Numerous educators may challenge adjustment as they dread new developments that they feel may uncover their ain saw deficiencies ( Stoll and Fink, 1996:50 ) , experience a feeling of misfortune go forthing a lot of natural arrangement of practices behind and dread the great beyond and the obscure ( Tuohy, 1999:27 ) . Experienced teachers may oppose modification as an outcome of recognizable modus operandis they have developed which require least endeavor on their segment ( Eisner, 1998:159 ) . The essayist encountered this restriction to adjust on a few events. One such point was the point at which the author showed a presenting saying on understudies â€Å" You reserve the option to give your opinion, and for adults to tune in and take it truly † , adjusted from Article 12 of The United Nations Convention of the Rights of the Child ( 1989 ) , in his schoolroom. A few of the essayist ‘s associates communicated their objection to this message being shown to kids because of its ‘inappropriateness ‘ on the confirmations that understudies should make definitely and without request as they are told to by educators as has at any point been th

Twinning In Cattle :: essays research papers fc

Twinning in Cattle      Due to the ceaseless vacillation of the dairy cattle showcase cows makers have been looking for approaches to improve their creation and increment their benefits any way that is available. For a considerable length of time hereditary specialists have been buckling down on improving monetary productivity in steers. It is their expectation that through hereditary examine they can improve the yield and the salary of steers makers around the world. Research has indicated that twinning is one way that ranchers can increment their yield . Twinning impacts makers just as individuals who are engaged with all domains of farming. The explanation behind this enormous sway right now is the way that the events are constrained. Be that as it may, numerous makers have a dream that twinning can be more than a very rarely event. These makers consider twinning to be an approach to significantly expand their yield per calving season. Makers will build their salary because of something else weight every year per dairy animals. It is essential ;be that as it may, that the maker be well instructed on the best way to deal with twinning, with the end goal for it to be fruitful for them.      Many organizations consider twinning to be a monetary move upward. The American Raiser Service has put forth attempts to deliver semen just as incipient organisms with high anticipated rearing qualities accessible to makers. They have been recorded based on twinning probabilities and ovulation rates. A lot of work on twinning has additionally been finished by the Meat and Animal Research Center. Since the mid eighties, they have found steers with a high recurrence of twinning and been framing a reproducing establishment dependent on this trademark. â€Å"We accept the opportunity has arrived to make a portion of these one of a kind hereditary assets accessible to the meat industry through manual semen injection and undeveloped organism transfer† (Gregory 23). A broad measure of research has been finished utilizing incipient organism move in cows. In one investigation beneficiaries were embedded with either a solitary incipient organism, two undeveloped organism in one uterine horn, or one incipient organism in each uterine horn. It is additionally conceivable to split undeveloped organisms utilizing a miniaturized scale controller and embed every half to deliver indistinguishable twins. On the normal about 16% of the dairy animals embedded with two undeveloped organisms delivered twins. At the point when two undeveloped organisms were embedded, and one was set in each horn, origination rates were practically identical with the earlier strategy, anyway the twinning rate was a lot higher when the undeveloped organisms were in isolated horns (73% versus 45%). For the most part, when one undeveloped organism was part trying to create indistinguishable twins, just one of the posterity endure birth (Davis 302).           Many makers consider twinning to be a potential headway in

Report Card Essay

The revelation of the PC was the extraordinary capacity of innovation for various to make work simpler, increasingly competent, and progressively versatile for the humankind. It has brought another degree of information that turned into the new standard in the business. It made the school progressively proficient for understudies and gave way to convey to whole earth. These days, PC base framework is normally utilized by each organization and establishment and one of this is automated report card framework. The evaluation of an understudy is a scale which decides understudies who need greater improvement and need more support which will help instructors in controlling them towards their turn of events. It additionally shows where understudies exceed expectations most so they can be sharpened and urged to proceed with their great work, improve more, and point higher. Toward the end, it will be the reference for the judgment of whether an understudy can step up to a more significant level of learning or stay to be cleaned. From these reasons, it is plainly closed that it is so imperative to ensure that the evaluations of the understudies are precisely determined and securely put away in a very much established database. It is comprehended that in the conventional reviewing framework, where just number crunchers and papers are available, it is exceptionally troublesome and tedious to register grades. Blunders are bound to happen and papers are not entirely dependable type of database. It is distressing to figure evaluations and check them over and over starting with one record then onto the next. With the utilization of the Report Card Inventory System, the instructors will just need to enter the crude evaluations of the understudies and the framework will be the one to do the putting away of records. This Report Card Inventory System can give the great assistance of exact and tied down assemblage of evaluations to those persevering instructors.

The Difficult Subject of Poverty - 590 Words

Poverty is a difficult subject to talk about for anybody. While, some people choose to ignore it and think that it only occurs in other parts of the world. Some people have to deal with it on a daily basis here in America. John Galbraith, Karl Marx, Robert Reich have all written their ideas down about poverty; although what they wrote was very different they also share many similarities. Most of the human population is in poverty and live on less than $10 a day. This is an ever growing problem with no reasonable solution that will lead to a short term answer or any way to ever solve an issue this immense. â€Å"Why the Rich Are Getting Richer and the Poor Poorer† was written by Robert Reich. Throughout this article he discusses the increasing differences between the highest social class and the lowest social class. Reich uses the title, a common figure of speech, to further explain the worsening differences of the economy. Reich even goes as far as to compare the human p opulation to a boat; he states that humans are split into two boats most are in a sinking boat and the rest are on another, one that is constantly is rising. The author states that the lower class is trapped in a loop of poverty due to a loss of jobs. The main reason for the loss of jobs is mankind is relying more heavily on robots and computers. Another factor is that companies can build factories in other countries without labor unions and pay their workers very little and make immense amounts ofShow MoreRelatedEducation and Poverty Essay978 Words   |  4 Pagesï » ¿Exploring Poverty and Education Education and poverty is a difficult subject to explore. Many views are held when it comes to the value of education for the underprivileged and whether or not it is the key to removing an individual from an impoverished condition. â€Å"The Social Animal†, a book by David Brooks, explores this subject of poverty and education through the life of one of his characters named Erica. Erica comes from an ethnic background, from a broken home, born from parents who didRead MoreThe Factors Associated With Youth Homelessness And Arrest, By Kim Fielding And Cheryl Forchuk Essay1553 Words   |  7 Pages Poverty has long been a consistent characteristic in crime. Numerous theories like Social Disorganization, Labeling Theory, and Strain Theory have been created to try to explain the connection between poverty and crime. As these theories demonstrate , the devastating external factors that poverty causes contribute to crime. Yet, the connection between poverty and crime continues to deliver new data, adding to the way criminologist analyze crime. These studies develop new methods including governmentalRead MorePoverty Essay1286 Words   |  6 Pagesthat poverty is a vicious cycle. It exists as a force that holds people back and prevents them from excelling or making something out of life. Its a problem that often gets shadowed by other major social issues but little does the public know that it is still relevant and will continue to be. I am interested in the topic of poverty because poverty is brutal. It has no remorse and works as entity that only hurts others and creates problems for those to come. I want to bring light to the subject becauseRead MoreThe Link Between Poverty and Crime1654 Words   |  7 Pagesâ€Å"Many people living in poverty do not want to be living in poverty. In order to obtain a higher level of socioeconomic status, crime is seen as the only option.† (Wilson, 1987). Crime exists everywhere in the world – in rural and urban areas in many countries, in the East and West, and among all types of people. This has led many government officials, especially those in urban areas, to focus largely on the reduction of crime among their respective constituencies and has led others to speculateRead MoreMy Study of Child Poverty in My Own Community Essay681 Words   |  3 Pages If I study child poverty from a micro, meso, and macro level. I would start with my own community, which would be on a micro level. I would go to downtown los angels to skid row and look for groups of homeless children. I would observe different kids that I find for a week. I would take notes on how they survive. I would observe where do they eat, where how they sleep. I would also observe their interaction around other people. After I observed them for a week. I would pick 4 children to InterviewRead MorePreventing Teen Pregnancy : Tierra T. Banks1740 Words   |  7 Pages ways to prevent teen pregnancy. Teen pregnancy has become a very common thing with young girls nowadays. There are many ways to decrease the number of young girls getting pregnant. Evidence shows that a lot of time teens who get pregnant are usually poverty stricken or dealing with some type of struggle in life. With the help of parents, the community, and peers, there could be a significant decrease in teen pregnancy. Babies should not be having babies at all. After reading this paper, there are hopesRead MoreHouston Elementary Shcool1206 Words   |  5 PagesHouston Elementary School is a small school in a rural area. Many of its students are stricken with poverty, and find it a struggle to cope with day to day life. Teachers and staff do their best to aid the students in this however they can. They modify their instructional methods to where students feel comfortable, they provide food for the students to take home over the weekend, and they do their best to ensure that every st udent is being cared for. Houston Elementary Houston Elementary is a predominatelyRead MoreChild Maltreatment And Its Effects On Children Essay1464 Words   |  6 Pagesare many causes to a child being neglected, sexually or physically abused; studies have shown that poverty is in many cases linked to child maltreatment. There are currently 488 counties in America where twenty percent of the population has lived below the poverty line for the past thirty years or more (Clyburn, 2014). Studies have shown that poverty is linked to child abuse and neglect. With poverty comes the stresses of housing and instability, childcare burden, substance availability and susceptibilityRead MoreBlack And The State Of North Carolina Essay977 Words   |  4 PagesThe data that I chose to examine is black population in the year 2010 and income in the past 12 months below poverty level. I obtained these tabular data from the North Carolina Linc website (http://linc.state.nc.us/). The data for the black population in the state of North Carolina i s the official record of Census Bureau. The Census Bureau gathered this data through people who associated themselves as being â€Å"black or African American† (NC LINC- Data definition). The second variable that I choseRead MoreNickel and Dimed by Barbara Ehrenreich1721 Words   |  7 Pagesplace herself in the position of her subjects, Ehrenreich strived to see if she were able to survive on the minimal income provided by a series of low level and low paying jobs. In was her foreknowledge of laws and the inclusion of these laws in Nickel and Dimed that brought about exposing historical and present-day 21st century contradictory practices, laws, and regulations that exploit the poor working class (if not through her experiment but by the subjects’ honest experience). In addition to exposing

My Generation Essay - 560 Words

My Generation nbsp;nbsp;nbsp;nbsp;nbsp;Every group receives a name, whether it is a club or organization, plants, animals or people. No matter what it is, it will receive a label so that it can be referred to easily. For instance, those born between the years 1977 and 1997 were given the title of the â€Å"Digital Generation.† This label was attained because of the widespread technology that is available to them from birth. The â€Å"Digital Generation† is not only about the Internet and technology, but is also about high values, a strong belief in self-expression and spirituality. nbsp;nbsp;nbsp;nbsp;nbsp;The values of past generations have been very self-centered. Yet â€Å"Generation D†, as it is called, believes in equal rights for all†¦show more content†¦All in all, â€Å"Generation D† is very open minded compared to what their elders in society believe. nbsp;nbsp;nbsp;nbsp;nbsp;Moreover, â€Å"Generation D† utilizes the freedom of expression more than any generation before it. Many popular forms of self-expression include tattooing and body piercing. Although these forms of expression are considered to be trendy, they actually have their roots in originality. For exaple, the native people of the Hawaiian Islands use tattoos to record their ancestral line. Therefore, each tattoo is unique to the individual. Then of course there is the piercing of different body parts, which, in parts of Africa, the larger the lobe of the ear is stretched the higher rank the person holds in society. Piercing in the United States holds little or no significant purpose; except for a select few which provide pleasure. Through various body modifications people consider themselves to be distinguished from the rest. nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"Generation D† has the knowledge of many different spiritual rites that American youth has the opportunity to believe in whatever he/she chooses to, instead of being forced into a particular belief. Generations before were born into a religion, they lived that religion by the book, and eventually died that religion. The youth of America today has the freedom to choose from a belief that isShow MoreRelatedEssay about My Generation1036 Words   |  5 Pagesthe ongoing debate as to whether or not this generation, Generation Y, has a role in America’s future. Considering our teenagers and children are the adults of tomorrow, I would argue that, in fact, they do have an impact. Every new generation has a role in the future of our country, as they fill the gaps of other people that can’t work anymore or have passed away. It just becomes a matter of how we use this power to impact society. Although the generation is very capable of produci ng great leadersRead MoreReview Of Songs Of My Generation 1382 Words   |  6 PagesHey guys, Sophie Jeffrey here for Channel [V]. Welcome back to another segment of ‘Songs of My Generation’. This week we’ll take a look back at the totally tubular 80s. The 80s was full of many things: Rubik’s Cubes, Wrestling, Pac Man, Lip Smackers, Nintendo, skateboarding, roller skating, Horror films, the BratPack, connect four, Tupperware parties, pop rocks, Weird Al Yankovic, who’s currently making a comeback FYI†¦ and the list goes on! Horror films made their way onto the scene in the 80s withRead MoreGenerational Changes : My Parent s Generation909 Words   |  4 Pagesstoryteller. For me this occurs a lot since I came from a first generation of immigrants. My parent’s generation mostly discussed many topics: traditions, childhood, society, technology and so on. But although we have an obvious time gap, my generation strives for what the old gen eration wanted. There are many parallels to what each generation has and desires. Going back to my own parents, born in El Salvador, they were part of a generation where they grew up around and some even fought in a civil warRead MoreEssay on Generations: Boomers and Echos and Nexters – Oh My!3868 Words   |  16 Pagesï » ¿Generations: Boomers and Echos and Nexters – Oh My! Contents Overview 3 Critical Analysis 4 Suggested Implementation 5 Potential Problem with Implementation 7 Current Article:â€Å"10+ ways to minimize generational differences in the workplace† 7 Value of the Hankin Article 9 Important Takeaways 9 References 11 Overview The article â€Å"Generations: Boomers and Echos and Nexters – Oh My!† written by Harriet Hankin deals with generational diversity in theRead MoreChanges From My Grandmothers Generation to My Own894 Words   |  4 Pagesdifference between life thousands of years ago and present days’ life. Every human generation beholds new changes in the pass through life, some of these changes continue to the next generation but the rest just remain in the memory of those who lived them. Sometimes we heard from the elders of the family how life used to be in their teenage and their parents teenage too. There have been a couple of times that when I go to my grandmother’s house I talk to her about her life when she was young and livedRead MoreGeneration Z And My Generation883 Words   |  4 PagesPersonally, I think that my generation, also known as Generation Z, is different from the past generations. Just growing up I have seen drastic changes to technology and social media. Do these changes make my generation standout from the others? Is my generation special? Are we special in a good or bad way? We all know how the older generations would answer that question, then they would ramble on and on about how whenever they needed some information they have to research it the â€Å"old fashion way†Read MoreThe Language of My Generation767 Words   |  4 Pagescommon to a people who are of the same community or nation, the same geographical area, or the same cultural tradition. Based on this definition wouldn’t it make sense for different generations to have differences in their language because they are apart of different cultural differences amongst one another? My generation consistently gets a bad wrap for being too vulgar, too curt, too disrespectful, and too controversial, but that’s not the way we see it. The same words that make our parents cringeRead MoreEssay on My Generation 1640 Words   |  7 Pagesoccurrences in t heir generation where only they could have an emotional connection. Ancestors, grandparents, and our parents have experienced situations in their lives, which we could only take a glimpse of. We see the photos, we hear the stories but we dont feel the emotions, which they experience during that time. In my generation there have been events in my life that I classify devastating and memorable. In the following paragraphs I will present the aspects of my generation of how incidences mayRead MoreMy Father Is A Second Generation1600 Words   |  7 PagesItalians felt as they crossed the ocean to become Americans. My father is a second-generation Sicilian who grew up in East Lynn, and my mother is a second-generation Northern Italian, who grew up in West Lynn. One of the stories I often hear is how the Italians and the Sicilians never really got along, and frequently butt heads. Naturally it was very Romeo and Juliet like that they would end up together. When they become husband and wife my mother had gone to the jewelers and had this pepper like charmRead MoreFrank Conroy’s My Generation873 Words   |  4 PagesMy childhood was mostly spent in Ohio around snow. But it all changed when I moved to California. Frank Conroy’s essay â€Å"My Generation†, Conroy explains on how and why his generation got the name â€Å"Silent Generation†. In this essay I will be explaining on how my life leads up to college and why the students of 2014 will be remembered by the social media users. What defines an excellent childhood? Childhood is the precious time in which children should live free from fear, go to school, and have

Colgate-Palmolive - 778 Words

Companies use promotional strategies to gain customers and sales. Colgate-Palmolive use different strategies to help increase their sales. While many companies have decreased advertising spending Colgate-Palmolive is one company that has increased advertising spending (Neff York, 2008). This paper will discuss the current promotional strategies of Colgate-Palmolive. This paper will also discuss the integrated marketing communications (IMC) and make recommendations for the strategies used. Current Promotional Strategies According to Kotler and Keller (2009) â€Å"sales promotion is a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase†¦show more content†¦The company partners with dentists and other institutions to hand out free samples. The company partnered with several African-American beauty salons to distribute free samples and care packages (Chain Drug Review, 2010). Another way the company is trying to reach consumers is by educating them on the importance of good oral hygiene. Colgate has partnered with the National Coalition for Women with Heart Disease to promote the importance of good oral hygiene and how it relates to health (Chain Drug Review, 2010). Colgate has partnered with other organizations to help educate the link of oral hygiene and a person’s health. The company has partnered with several organizations and made donations of dental products (Colgate, 2011). The company has donated to several organizations all over the world. By donating money or products the company shows the community that they care. The company also gains brand awareness and potentially more sales. The company relies on dentist professionals and other organizations to hand out samples. The company is also very involved in educating people on the importance of good oral hygiene. The company will send representatives to different events to hand out samples and educate people on how to perform proper oral care. The company has decided to increase the money spent on digital advertising (Farber, 2008). With more consumers doing more shopping on the internet the companyShow MoreRelatedColgate Palmolive7692 Words   |  31 PagesCOLGATE PALMOLIVE PRECISION TOOTH BRUSH Synopsis :- The analysis of the two different launch strategies 1. Introduction and Company Background. Colgate Palmolive was the global leader in household and personal products, with sales of $6.06 billion and gross profit of $2.76 billion, as in 1991. The company was also the No. 1 in US retail tooth brush market with 23.3% of volume share. The company had 43% of the world’s tooth paste market and 16% of the world tooth brush market. In 1991 there wasRead MoreRhetorical Analysis Of Colgate s Colgate Palmolive Company 896 Words   |  4 Pagescertain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists. Colgate as a company strives to be the best company to have the best dental products. In an article from the website live strong Norma Chew wrote, â€Å"Colgate Palmolive Company is oneRead MoreColgate Palmolive Ethics Report3374 Words   |  14 Pagesperceptions, decision making processes and ethics related attitudes. Ethical culture’s importance is the impact that it has over the employee’s satisfaction, their perceptions of leadership and the rates of misconduct within the organization. COLGATE-PALMOLIVE ETHICS REPORT Ethical Culture must be supported by a resource to help orientate the company’s employees about its defined values and principles, and that is what we know as the company’s Code of Conduct or Code of Ethics. This helpful documentRead MoreColgate Palmolive-the Precision Toothbrush1716 Words   |  7 Pages1. What is changing in the toothbrush category? Assess Colgate Palmolives competitive position. Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. Along the way, they have built the U.S. oral care market into a $2.9 billion industry, changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle accessory. AsRead MoreColgate And Palmolive Brand852 Words   |  4 Pagestopic, I have chosen to discuss the Colgate and Palmolive brand. The Colgate-Palmolive brand has been around for numerous years. Recently, in the last year or so, Colgate toothpaste has stepped up their game to compete with other toothpaste brands such as Crest. As for myself, I choose the Colgate-Palmolive brand. Colgate has come out with a new line of toothpaste and mouthwashes to help with your teeth’s whitening and enamel health. In fact, Colgate, now, has a toothpaste that will whitenRead MoreColgate Palmolive Co. Business Strategies1446 Words   |  6 Pages Colgate-Palmolive Co. is a company which focuses on products that promote hygiene and cleanliness. They have dominated the marketplace while efficiently providing oral care, pet care, cleaning products and more. They are predominantly known for their oral hygiene products and have remained the leading brand of it’s industry. This report delves into their current stance and how they will need to focus on targeting new markets and the transformation of their business strategies. While taking all sixRead MoreColgate Palmolive: Marketing Strategies and Programs5256 Words   |  22 PagesCOLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American  diversified  multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key productsRead MoreColgate Palmolive Company : The Precision Toothbrush Case Analysis2312 Words   |  10 PagesColgate-Palmolive Company: The Precision Toothbrush Case Analysis Colgate-Palmolive Company (CP) launched a new toothbrush, Colgate Precision, to the market. But having developed for three years, CP was fiercely competing with other companies in the market. In order to have the power to fight in the highly competitive market with substantial product activity, Colgate-Palmolive Co. was in a problem of considering the how to position its new product--Precision, and to define the market strategy inRead MoreColgate Palmolive772 Words   |  4 PagesColgate Palmolive With a continuous expansion in its product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hills Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps andRead MoreColgate Palmolive3956 Words   |  16 PagesCase 3.3 Colgate-Palmolive: Cleopatra in Quebec? Johansson – Pages 325 to 334 The Canadian launch extravaganza in February 1986 began with cocktails served by hostesses dressed like Cleopatra, the queen of ancient Egypt. Then followed a gala dinner with a dramatic, multimedia presentation of the new brand, ending with the award-winning commercial and these words: Today the memory comes alive, a new shape rises up, a new texture, a new standard of beauty care worthy of the name it

College In Sweden Essay Example For Students

College In Sweden Essay SwedenSweden, one of the three fingers of Scandinavia,is just larger than the state of California. It covers 173,731 squaremiles (449,964 square kilometers). From the northern tip to the southerntip it is about 1,000 miles. Thousands of tiny islands line the coast. Mountains form much of the northwest, but most of Sweden is relativelyflat with some rollling hills. Many rivers flow from the mountainsthrough the forests and into the Balitc Sea. Sweden is dotted withlakes, which, with the rivers, provide ample water for the country. More than half of the land is forested. North of the Arctic Circle,winters ar long and relatively cold while summers are short and pleasant. But summers midnight sun makes the days long. Although Swedenis located far to the north, most of the country has a relatively temperateclimate, moderated by the warm Gulf Stream. July temperatures inStockholm average sixty four degrees ferenheit. Sweden has been inhabeted for nearly fivethousand years and is the home of the Gothic peoples who battled the RomanEmpire. In the ninth century, Rurik, a semilegendary chief of theSwedes, is said to have founded Russia. Christianity was introducedin the 11th century adn adopted by the monarchy. During the 20thcentury, neutrality and nonalignment were cornerstones of Swedens foreignpolicy, keeping it out of both world wars and allowing it to transformits rather poor society into a prosperous social welfare state. TheSocila Democratic Party dominated politics and led every governmentuntil 1976, when its rule was interrupted until 1982. With the endof the Cold War, and increased European Union in 1995. Swedens image as a peaceful, egalitariansociety, with relatively low crime, was shaken in 1986 when Prime MinisterOlof Palme was assassinated on the streets of Stockholm. Palme wassucceeded by Ingvar Carlsson of the Social Democratic Party. Afterrejection of his austerity package in 1990, Carlsson resigned and led aminority government until elections in 1991. The new prome minister,Carl Bildt of the Moderate Party, formed a coalition government. Bildts administration concentrated on economic challenges and negotiatedSwedens entry into the EU.

Education Of Gifted Essays - Intelligence, Anthropology,

Education Of Gifted Running head: GIFTED EDUCATION/CIVIL RIGHTS Education of Gifted Students A Civil Rights Issue? Article Critique Education of Gifted Students A Civil Rights Issue? This paper seeks to answer the question: Is the differential representation of the sexes and of racial and ethnic groups in educational programs for gifted students a civil rights problem? The author does a more than adequate job of presenting the arguments on both sides of the issue and drawing logical inferences. The article seeks to identify the actual dilemma and proposes possible approaches for resolution. Much of the school system today has been shaped by the civil rights laws of the past. The writer notes that the link these rights have to education is the pledge of an equal opportunity for all children to learn and be educated in this country. Schools must accomplish this without regard to race, creed or gender. The author notes that there have been references to the gifted programs being just another subtle form of segregation by the white upper-middle-class. These concerns arise from the fact that the representation of the sexes and of ethnic groups within the gifted classes reflects just such a phenomenon. The unjustified beliefs of genetic inferiority of some races have long since been denounced. These unfounded beliefs have been replaced by research which indicates that the genetic component of intelligence is augmented by the nurturing environment (or lack thereof) of a child. The paper sites twin studies, which give creedence to the genetic component of intelligence, and notes these differences apply within the different ethnic and racial groups. The author attributes an almost equal role to the environment of the child referring to nurturing as the crystallization of native abilities. Noting the differences between the sexes in math and verbal skills, the author seeks to validate this conception. The author sees the cultural values of society as an unavoidable encroachment upon the genders resulting in these differences. I beg to differ, as molecular and developmental studies have shown that there are structural and biological differences in the brains of males and females (Zhang, 1995; Palego, 2000). As a molecular biologist I would be more inclined to attribute differences to the biochemical aspects of development. The writer next addresses the inequities of intelligence tests and accurately identifies them as mere predictors of future academic performance. We are unable to measure native ability with these instruments but these devices do allow for a comparison of the developmental level of a child in the areas of core knowledge, reasoning and conceptual association. It is through these measures that predictions of future performance are made. The author now brings Gardner's theory of multiple intelligences into the debate. He uses the theory to propose expanding the definition of giftedness. Although I do agree in principle with Gardner's theory, the already limited

Khan Surname Origin and Meaning

Khan Surname Origin and Meaning Meaning Origin The ancient surname Khan is a contracted form of Khagan, from the Turkish khan meaning chief or ruler. It was originally a hereditary title born by early Mongol leaders, such as the legendary Genghis Khan, but is now widely used as a surname throughout the Muslim world. Khan is an especially common surname in South Asian Muslim families, and is also one of the most common surnames in Pakistan. Surname Origin: Muslim Alternate Surname Spellings: KHANH, KAN, KAUN, CAEN, CAAN, CEANN, XAN (Chinese), HAN (Turkish) Genealogy Resources Common Surname Search Tips Tips and tricks for researching your KHAN ancestors online. KHAN Family Genealogy ForumFree message board is focused on descendants of Khan ancestors around the world. FamilySearch - KHAN GenealogyFind records, queries, and lineage-linked family trees posted for the Khan surname.

Financial advocacy in grades 112 Essay Example | Topics and Well Written Essays - 500 words

Financial advocacy in grades 112 - Essay Example Also at the grade level, there are both private and public schools which should be taken as expanding the scope of basic knowledge given to the young children. According to Peterson (2007, a society that seeks for financial responsibility must involve the young people in the decision making that concerns their future. The future decisions are dependent on the way a young person will be able to comprehend the value of the decision being made for his/her welfare. The age, at which the grades covers are receptive to new ideas, therefore the learning would not go to waste i.e. pre-school, nursery school or head start, as well as junior high school (middle school) fits well in the same category. Kindergarten covers age 5-6, grade one covers age 6-7, grade two covers age 7-8, grade three covers age 8-9, grade four covers age 9-10, grade five covers age 10-11 and grade six covers age 11-12.Junior high school and high school are in many places merged in to one consisting of a high school with grades 8-12. The senior public which consists of grades 7 and 8, with ages 12-13, grade eight (freshman year) ages 13-14, grade nine (sopho

Insulation and ventilation Research Paper Example | Topics and Well Written Essays - 500 words

Insulation and ventilation - Research Paper Example Their resistances range from 2.13 to 3.31 and mostly require installation by professionals (Department of Energy, 2008). The other type of insulation is rigid insulation that is made from plastic foams or fibrous materials. They provide a greater resistance where space is limited. Professionals apply foam insulation produced in two forms open-cell and closed-cell with the help of special equipment. Blue Flame states that ventilators are those openings in the attic that allow moisture to escape. Ventilation ensures that attic heat does not penetrate into living rooms during the summer. Natural ventilation installation should be for every 300 square feet of an attic, one square foot of ventilation is required (Blue Flame). Some of the natural ventilation types include gable vents, ridge vents, soffit vents, and roof line vents. Power ventilation utilizes attic ventilators that may hinder efficient fireplace and furnace ventilation (Blue Flame). Properly ventilated and insulated attics offer several benefits. Proper insulation and ventilation prevent ice dams by keeping the roof cooler during winter. An efficient ventilation and insulation reduce cooling costs during warm seasons. Proper insulation extends shingle life span that also prevents rot in the roof’s framing by reducing moisture build up. Improper ventilation and insulation consequences include increased costs in cooling and heating the house during hot and cold weather. Improper installation consumes energy and produces unreliable outcomes inhibiting energy efficiency. Both open cell and closed cell foam insulation are suitable for insulating. These foam installations all come in different colors and often look alike. Easley states that in open cell foam insulation, bubbles are linked and connected by air pockets with Resistance values of around 3.5 per inch. The closed cell foam spray uses tiny bubbles filled with gasses less conductive than air, forming a

Gump’s Musical Box of Chocolates Essay Example for Free

Gump’s Musical Box of Chocolates Essay Project Overview   Audience worldwide was hit by the wisdom of a mentally challenged character named Forrest Gump who lived in America throughout the 50s, 60s, 70s, and 80s. Forrest Gump lived a full life despite his mental condition. He participated and became a very special part in the many histories that shaped the nation. As important events surround the main character, he also essentially evolves into a man with his sense of American values intact, unstirred and pure.   At the least, theme of the film revolves around the circumstances found in one’s environment that eventually shapes the citizen but moreso, the movie is about how a most unlikely American citizen was able to help shape his country just by being true to himself. But more than anything else, the movie adaptation of the 1985 novel by Winston Groom sets itself apart as a film inspired by its musical scores. Forest Gump, the movie, was born during the time when Hollywood films were relentlessly doing films in order to sell its soundtracks. At most times, a movie fan would find himself realizing that all the songs used in the movie are packaged in music CDs sold in stores. The more familiar these songs were, the better a young group of audience would enjoy and remember the film, but not the movie Forrest Gump. This paper aims to discuss the history surrounding the film and how it was used to weave the story into a creative fiction that borders the documentary film genre. The paper will choose one scene and proceed with an in depth music analysis of the scene in relation to the whole theme of the movie. And finally, the discourse will point out arguments that make and unmake categorizing this film under fiction or under the documentary genre. History of work surrounding the film   Highlights in America’s history were used in throughout the film so much so that the viewer will realize this pattern a few minutes after the opening of the movie. The screenwriters was able to do this by focusing on the life of Forrest Gump from being a child with braces to becoming a millionaire who just had to send his son to school for the rest of his life. Amongst the highlights of the film worth discourse is Forrest Gump’s joining the Vietnam war without even understanding the whole issues of the war. For some critics looking just above the movie’s thesis, they would be enraged at the idea that the film espouses dumb American college graduates that join in the war are the ones who actually live and become a hero. However, the beauty of the war scenes is the ability of the movie to present the reality of the actual era using music and songs juxtaposed in those scenes. Scene Analysis   The effectiveness of film music lie in its capacity to set a scene to transform itself from the usual to the memorable. Many of the scenes in the movie elaborate on three levels of symbolisms. It’s narrative deals with the life of one man, it’s visuals elaborate on the life of a nation while the music used presented that cultural insights found by the generation as synthesized into a hallmark hit song. The scenes that relate to the interactions of Forrest and Jenny, the girl in Forrest life from childhood to adulthood are the bookmarks of the film. Each meeting is juxtaposed with a popular music very much relevant to the year being shown. The popular music are sung by musicians that topped the charts during their era due to the creativity of their songs to project the general sentiments of the prevailing American Culture. For example, in the scene when Jenny who was at the hippie stage of the flower power culture met Forrest who was at that time was just given a congressional medal by the government for being a hero during the Vietnam war where he was able to save his whole platoon except for his best friend Bubba, met at the national capital. Though they were dressed differently, the two friends had the time of their lives to exchange what happened to them while one was away. This slow movement of two friends circling the D.C. monument was surrounded with the music of The Byrds entitled â€Å"Turn! Turn! Turn! (to Everything There is a Season†. The Byrds was considered a major band in the 1960s that helped bridge the gap between Bob Dylan’s socially conscious folk music and the Beatles’ hybrid pop creations. The Byrds was in the crossroads, much like where Forrest and Jenny were in the scene at the Washington DC monument. The band helped facilitate other rock subgenres such as the folk, space, raga, psychedelic, jangle and country rock. â€Å"Turn! Turn! Turn!† was one of the many markers of the band. The song theme revolved around change that was happening to America in the 60s. So much decision and events were happening causing many things to change including worldview, lifestyles and cultures. In the Washington DC scene, the audience is given a breather to hope for the possibility of Forrest and Jenny to finally be together since Forrest was now a medaled soldier. The music even helped suggest this because the lyrics involved the fact of life where there is a time for everything. â€Å"To everything turn, turn, turn, there is a season turn, turn, turn And a time for every purpose under heaven, a time to be born, a time to die A time to plant, a time to reap, a time to kill, a time to heal A time to laugh, a time to weep† The lyrics above prove that the music chosen for this scene carried the deeper subtext of the scene. To illustrate, the Vietnam war was a monumental venue where America had the chance to ‘turn’ and change its worldviews. If it was Jenny being asked to ‘turn’ during the scenes in Washington DC, the scene ended up with Jenny boarding a bus away from Forrest Gump who have just professed his love and wanting to take care of her. Unfortunately, much like war hungry politicians, Jenny still decided not to turn and continue living the American disparate life. With this kind of music use in film format, the success of the scoring lie in its ability to stand strongly at par with the particular scene being performed. â€Å"The deeper reality of film music, the necessity which found body in its lucky accident, involves the way the film tries to evoke a sort of temporary and illusive film-subjectivity, which closely mimics our everyday subjectivity. To do this, the film must rely on tactics far beyond simply spinning a good yarn. The film experience must imitate in some way all three overlapping dimensions of subjective reality: the symbolic, the real and the imaginary. The method by which this is done involves very heavily the use of film music.† (Spande, 2006) For example, the song â€Å"Fortunate Sons† that was used in the Vietnam war scenes was actually a hit during the 60s because it exposed the discrimination of the times. On the scene, Forrest and Bubba becomes good friends despite their differences in race but the subtext of the song used reminded the audience that during that time the discrimination against sending governments officials’ sons to the war was an issue that was never discussed lengthly in the movies.   But using â€Å"Fortunate Sons† is just one of the film’s tactics using music to get the movie theme’s a little deeper into analysis. Argument of the Film’s Genre   The film is definitely a documentary film if the scholar would take the character of Forrest Gump out of every historical scene set up. Since one cannot do that, the film becomes categorized under the ‘mockumentary’ film genre that is also known as fictional documentary or also called as false documentary. When filmmakers would want to project satire and parodies in historical events or real life documentaries, they would opt to use mockumentaries. Gump’s being an artfilm type of mockumentary is done by its creative and effective choice of music that would highlight each scene. Forrest Gump is one of those films where the audience would get to realize that each song played has a purposive element attached to the movie and not merely placed just to make the soundtrack sell.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Forrest Gump has elements that would tend to mock at historical events established and regarded highly by society. One example to visualize the genre in the film is the scene where Forrest Gump narrates how it just simply rained in Vietnam. Describing the rain borders on the ultimate mockery made on film against the Vietnam war where thousands of American soldiers died just to experience rain coming from all sides of a walking, sleeping or running soldier. Another example would be the juxtaposing Forrest on filmed documentaries where the President of the United States shakes hands with Forrest, not knowing the Vietnam war veteran hero and the Ping-Pong American Champion who conquered China had below average IQ. And the most ingenius mockery at real documentaries is when Forrest Gump is insinuated as part ‘creator’ of Elvis Presley famous rock and roll dance steps and John Lennon’s hit song ‘Imagine’.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Though the movie follows the mock documentary genre, it trail blazes the particular film genre by its crafty juxtaposition of the very effective music. The musical scores of the scenes help the mock documentary be elevated into a higher kind of mock documentary film. What may be trivial onscreen is transformed into an author’s stand on the issue by means of the theme that the particular song is playing. The scene, for scholarly viewers therefore becomes an essay. This effective soundtrack helps the film elevate itself towards being an art film. The fact that producers said that the film did not earn as much proves that Forrest Gump can sit with art films under the mockumentary category. Summary   Forrest Gump is a classic piece of modern art film where it successfully used music, history and a timeless piece of character to present the wisdom in surviving American life during the decades of the 50s throughout the early 80s. The movie did not solely focused on Gump’s being mentally challenged. The movie started with that situation but ended up triumphantly with Gump achieving so much more than a lot other people would be able to do so. And he did that by just remaining as true to himself. Just like all the music used throughout the film, these cuts all came from hit albums of the composers who have achieved leadership not only in the song charts during their time. These songs and their composers have essentially becomes historical bookmarks, elements of change, transformation agents of history in both their fields and in American society. References: Forrest Gump. DVD. 1994 Spande, Robert. 2006. Three Regimes: A Theory of Film Music [http://web.archive.org/web/20031208182300/http://www.franklinmarketplace.com/filmmusic.html]

SARS Essay -- SARS Health Essays

SARS It has been a tough week for my family and I. It is no longer safe for us to go outside. Last month, I noticed that the Taipei General Hospital located two blocks from my house has been taped off. At first, I didn't understand why all the sick children and elders were not seeking medical treatment there. As days went by, brother and I started taking a different route to school and I no longer saw any activity of patients and doctors going in and out of the hospital. At school, our teacher discussed the new lessons for the next few weeks to us, and told us to work on our lesson book each day. She told us that we were excused from school and that we would not be attending classes until it was safe to do so. The daily news on television is now filled with stories about the quarantine of major hospitals in Taipei city and other hospitals in northern Taiwan. The outbreak of an airborne disease called SARS has infected and killed several Taiwan citizens. SARS is short for severe acute respiratory syndrome. Big Aunt (Da Yi) says SARS originally came from China. Th...

To Kill a Mockingbird Letter Essay

June 20, 1935 Mr B. B Underwood chief editor Maycomb tribune newspaper Po Box Maycomb USA Nst290 Dear Mr B. B Underwood, I strongly believe that Tom Robinson was not guilty of the crime and the sentence was untrue and unjust. I am appalled to hear that he was guilty of raping Mayella Ewell when there was no substantial or even any evidence against Tom Robinson. I was at the trial of Tom Robinson and noticed many substantial faults in Mayella Ewell’s story as she proposed in the court. I watched as Atticus examined her testimony and asked why she didn’t put up a better fight and why her screams didn’t bring the many other children in the Ewell’s house running. Additionally, all the physical evidence is against the Ewell’s claims because Mayella’s bruises are on the right side of her face and Tom Robinson can’t use his left arm due to an accident where his hand was torn apart by a cotton gin when he was a boy. Mayella and Bob Ewell are both very obnoxious during the trail and in my opinion don’t seem very trustworthy. Mr Ewell did not called a doctor after learning of Mayella’s injuries. If Tom Robinson had committed the crime, Mr Ewell’s first instinct would to get his daughter checked out. i hope you agree this would be the normal approach of a father concerned about his daughter. Tom’s side of the story is much more just. As I listened to Tom he explained that he always did chores for the Ewell’s and one day Mayella asked him to lift a box down from a dresser. When Tom climbed on a chair, she grabbed his legs, scaring him so much that he jumped down. She then hugged him around the waist and asked him to kiss her. As she struggled, her father, Bob Ewell, appeared at the window, calling Mayella a whore and threatening to kill her. As a result Tom then fled the house. Mr Ewell is likely to have misinterpreted the actual situation. I think Bob Ewell is more likely to have bashed or even molested his daughter than Mr Robinson . Tom is a respectable member of the Maycomb community with a steady job and is a hardworking man meanwhile Bob Ewell is often drunk, mostly unemployed and a member of Maycomb’s poorest family. The prosecution has produced no medical evidence of the crime and has presented only the shaky testimony of two unreliable witnesses, the physical evidence suggests that Bob Ewell, not Tom Robinson, beat Mayella. I believe Mayella is lonely and unhappy. She committed the unmentionable act of lusting after a black man and then concealed her shame by accusing him of rape after being caught. I conclude again that Tom Robinson is not guilty. Mr Robinson was only named guilty because of the colour of his skin and racism on this town of Maycomb. Thank you for your time in considering my opinion. I look forward to you publishing my point of view in the tribune I would appreciate it being published anonymously of the divide of the community. Sincerely, Henry Jenkins 19 Mille road Maycomb USA. June 20, 1935 Mr B. B Underwood chief editor Maycomb tribune newspaper Po Box Maycomb USA Nst290 Dear Mr B. B under wood I attended the court case yesterday and I decidedly believe the sentencing of Tom Robinson was ethical and just. I decisively disapprove the statements and remarks that Atticus made during the trail and feel terrible for the Ewell family in result of their daughter being raped. Why would a good white girl like Mayella be in the slightest attracted to an older black man? We all know that black and white don’t mix. Our history and society is supported by this principle. Blacks are there to serve whites after all. They find themselves in Macomb and the rest of America generally because they are to improve the lives of the white population. I am dismayed at the fabricated story that Tom Robinson proposed to the court. The possibility of no one being home because Mayella gave his younger siblings money to go and buy ice-creams and then tries to flirt and kiss Mr Robinson is just absurd. These events could not happen. To follow up Mr Robinson’s story, Atticus then explains how Bob Ewell beat his own daughter. I believe that this story is just a extensive ridiculous cover up for the horrific rape of Mayella Ewell. I conclude that the sentencing of Tom Robinson was appropriate and just. He deserved every bit of his of the death penalty sentence. He should be frowned upon in the Macomb community. Thank you for reading my letter of opinion. I would greatly appreciate if this letter could be published in the Macomb tribune. Sincerely, Mrs Henry Lafayette Dubose 4 Corbel road Maycomb USA

Agenda Setting Theory Essay examples - 950 Words

GlFinal Exam Essay 2 1) Define and illustrate (i.e., give examples of) agenda-setting theory. How might a president try to use the media’s presumed agenda-setting powers near election time? In other words, might it behoove a president to take (or threaten to take) certain highly dramatic actions-especially concerning foreign affairs- just before an election that will impact strongly on the power of his/her political party? If so, what actions might a president be likely to take and under what circumstances? (For example, would the likelihood of taking such actions depend on how the economy is doing? Explain. Would it matter whether business scandals, the budget deficit, crime patterns or a previously initiated war were detracting from†¦show more content†¦As for the President Utilizesing the media’s dramatic emphasis on the economies downward spiral, a President or presidential candidate would likely focus his media use in a positive way. He can use the valence principle, as far as ensuring to discuss the topics being targeted by the media in his favor. As I mentioned earlier, if the media is negatively discussing an issue, the President can try to turn things around, so that he can get the people on his side. As we all know, there are multiple ways to view the media and see what events are happening in the world around us. Being that we as Americans are in a recession, a President or candidate would probably want to steer away from supporting corporations or businesses that are hording taxpayers money over oil spills, environmentally hazardous accidents, or natural resources being wasted away. What I’m trying to say is that, in a presidential speech, or campaign speech, taking the supportive side of something that is worsening our economic state would hurt the chances of a successful presidency. For example, if a President wanted to persuade us to support his new healthcare proposal, he would likely manipulate the medias impact on our views by displaying and airing various commercials and programs which bring light to certain hospitals, or health policies rise in providing wider more sufficient care to certain families withoutShow MoreRelatedThe Agenda Setting Theory On The Public Agenda1076 Words   |  5 Pageshistory of the agenda-setting theory goes back over 50 years to when it was introduced in a 1972 edition of Public Opinion Quarterly by Drs. Maxwell McCombs and Donald Shaw. It was first developed as a means of studying the 1968 American presidential election as it relates to the most important issues determined by the news media and the most important issues determined by the 100 residents of Chapel Hill, North Carolina (McCombs Shaw, 1972). Still relevant today, the agenda setting theory explains theRead MoreMedia and The Agenda Setting Theory1337 Words   |   5 Pagespresumed innocent jeopardized by the media but also their assumed right to a private life is put into question. Agenda Setting Theory Agenda Setting Theory refers to the media’s ability to influence the significance of topics to the public. Agenda setting allows for the establishment of public awareness to issues made relevant by media. There are two assumptions underlying the agenda-setting theory (McCombs Shaw, 1972). Firstly, the media’s portrayal of an event does not necessarily reflect reality; ratherRead MoreAgenda Setting Theory - Introduction2974 Words   |  12 PagesIntroduction Agenda Setting Theory is first developed by Professor Maxwell McCombs  and  Professor Donald Shaw  in their  Chapel Hill study  in 1968. The agenda setting theory is separate into three parts which is media agenda, public agenda and policy agenda. Agenda setting theory is defined as the power of news media whereby mass media set an agenda which will influences the public which is called as public agenda by highlighting the issue frequently in media. Therefore the main effect of media in agenda settingRead MoreAgenda Setting Theory And Social Media1317 Words   |  6 Pages2015 Agenda-Setting Theory and Social Media The agenda-setting theory states that the media influences what people choose to think about. The theory emerged from communication studies and focuses on mass media and setting the public agenda. In the seminal article, McCombs and Shaw (1972) found a high correlation between media agenda and the public agenda through content analysis of a local election. The theorists wanted to discover what types of people are most susceptible to the media agenda throughRead MoreAgenda Setting Theory And Social Media s Influence2238 Words   |  9 Pages Agenda Setting Theory Social Media’s Influence Alicia Murray Kennesaw State University Abstract The creators of the agenda setting theory, Dr. Maxwell McCombs and Donald Shaw, say that Watergate is the most faultless example of how the agenda setting theory can heavily influence the mass media. The Watergate issue caught fire after months on the front page of The Washington Post because McCombs and Shaw believe that the â€Å"mass media have the ability to transfer the salienceRead MoreAgenda Setting Theory Of The United States Government And Its 300 Million Inhabitants Essay1742 Words   |  7 Pagespolitics, interpersonal communication, and the mass media.   How does a specific item gain or lose momentum in this discussion?   Agenda Setting Theory attempts to describe the forces dictating the perceived importance (salience) of specific issues, occurrences, or values by individuals (McCombs Shaw, 1972, p. 177; Shaw, McCombs, Weaver, and Hamm, 1999, pp. 2-4). Agenda Setting Theory describes how the mass media affect the public salience of issues, especially those of political importance, through theRead MoreCommunication Theory : The Agenda Setting Theory1326 Words   |  6 PagesCommunication Theory Case Study Vidya Naidoo 5073 Communication Design Theory - Assignment Two Introduction: In this case study I will be analysing the Agenda Setting Theory of Communication proposed by Maxwell McCombs and Donald L. Shaw in 1972 in relation to the Cosmopolitan Australia magazine cover, Katy Perry issue 2014. Analysis of communication theory: The agenda setting theory by Maxwell McCombs and Donald Shaw states that the ideas of the public in the modern world are constructedRead MoreThe Agenda Setting Model Can Guide The Public Opinion And Mass Communication1464 Words   |  6 Pagesthe agenda setting. The agenda setting model can guide the public opinion and mass communication about some social or political issues. Different with media effects model, the media effects more like to telling people how to think, however, the agenda setting model is successful in telling people what to think about. In a general way, agenda setting theory was constructed in the environment of traditional mass media, and the purpose is to study traditional mass media. About the visual agenda settingRead MoreThe And New Zealand Media Essay1329 Words   |  6 Pagescertain stories; also known as ‘Agenda Setting’. New Zealand and America interpret news completely differently, what is important in America may have zero relevance to New Zealand media and vis versa. Agenda-setting is more obvious in the New York times, they report on specific events to endorse and highlight events or issues in an attempt persuade their audiences how to think and feel about the stories. Whereas New Zealand news outlets have a less hidden agenda, trying to remain unbiased in theirRead MoreHow Media Influences The Minds Of All Who Consume It1569 Words   |  7 Pageshave differing theories on how the media influences the minds of all who consume it, and it is impossible to tell which theory is correct. However most theorists agree that one theory may fit one audience member, but not the other. For example, one viewer watching a program such as 60 Minutes or A Current Affair may believe everything being said wholeheartedly and without interpretation, however another might be skeptical or decide to research the story for themselves. The three theories that are prominent