Colgate-Palmolive - 778 Words

Companies use promotional strategies to gain customers and sales. Colgate-Palmolive use different strategies to help increase their sales. While many companies have decreased advertising spending Colgate-Palmolive is one company that has increased advertising spending (Neff York, 2008). This paper will discuss the current promotional strategies of Colgate-Palmolive. This paper will also discuss the integrated marketing communications (IMC) and make recommendations for the strategies used. Current Promotional Strategies According to Kotler and Keller (2009) â€Å"sales promotion is a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase†¦show more content†¦The company partners with dentists and other institutions to hand out free samples. The company partnered with several African-American beauty salons to distribute free samples and care packages (Chain Drug Review, 2010). Another way the company is trying to reach consumers is by educating them on the importance of good oral hygiene. Colgate has partnered with the National Coalition for Women with Heart Disease to promote the importance of good oral hygiene and how it relates to health (Chain Drug Review, 2010). Colgate has partnered with other organizations to help educate the link of oral hygiene and a person’s health. The company has partnered with several organizations and made donations of dental products (Colgate, 2011). The company has donated to several organizations all over the world. By donating money or products the company shows the community that they care. The company also gains brand awareness and potentially more sales. The company relies on dentist professionals and other organizations to hand out samples. The company is also very involved in educating people on the importance of good oral hygiene. The company will send representatives to different events to hand out samples and educate people on how to perform proper oral care. The company has decided to increase the money spent on digital advertising (Farber, 2008). With more consumers doing more shopping on the internet the companyShow MoreRelatedColgate Palmolive7692 Words   |  31 PagesCOLGATE PALMOLIVE PRECISION TOOTH BRUSH Synopsis :- The analysis of the two different launch strategies 1. Introduction and Company Background. Colgate Palmolive was the global leader in household and personal products, with sales of $6.06 billion and gross profit of $2.76 billion, as in 1991. The company was also the No. 1 in US retail tooth brush market with 23.3% of volume share. The company had 43% of the world’s tooth paste market and 16% of the world tooth brush market. In 1991 there wasRead MoreRhetorical Analysis Of Colgate s Colgate Palmolive Company 896 Words   |  4 Pagescertain way. 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